Walmart Black Friday Strategy: Take 2

TL;DR

Remember what happened Last Black Friday (2007)? A note was sent to about 10 sites from a Washington DC law firm on behalf of Walmart wa...

Remember what happened Last Black Friday (2007)? A note was sent to about 10 sites from a Washington DC law firm on behalf of Walmart warning of "Criminal Penalities" if sites post Black Friday prior to November 19th, 4 day before Black Friday. (http://money.cnn.com/2007/10/18/news/companies/walmart_blackfridaylegal/index.htm) Well, you can anticipate a similar deal this year. We just received a phone call from Walmart yesterday that a legal agreement letter will be sent to us concerning this issue. We will probably need to sign it and fax it back. This time they are saying that they will post those ads on their site possibly the Sunday before Black Friday Nov 23rd. And we are not allow to post Ads from Walmart prior to that. Although this is dissappointing, it is interesting to see how the story will develop. We will keep you posted.

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