This "First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card" is from Half Price Books Black Friday 2011.
Click Black Friday 2015 to see this year's ads.

First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card

First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card