This "First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card" is from Half Price Books Black Friday 2011.
Click Black Friday 2013 to see this year's ads.

First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card

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Product:	First 100 people per store get a tote bag and $5 gift card. One tote bag will contain a $100 gift card
Store:	Half Price Books Black Friday, Sale Begins- 11/23 7:00am (3 items) Half Price Books Coupons
Category:	Misc Deals
Doorbuster:	Yes
Popularity:	Shopping List \| 352 views